Cybersecurity Incident Updates

On March 28, 2026 Hasbro, Inc. identified a security incident impacting certain Hasbro systems. We’re still assessing the scope of the impact, and as a proactive measure have taken select systems offline while we remediate the situation. Our teams have been working around the clock with leading

Winners revealed for Hasbro’s 2025 Women Innovators of Play Design Challenge

April 3 2026 -- Hasbro today announced the winners of its 2025 Women Innovators of Play (WIOP) Design Challenge, recognizing three emerging inventors whose groundbreaking concepts represent the future of play. Selected from more than 130 submissions worldwide, the winning ideas span preschool,

Hasbro Welcomes Adam Redfern as PEPPA PIG Showrunner

Emmy and BAFTA award-winning creative to continue the franchise’s modern evolution PRESS ASSETS HERE March 31, 2026 - Today, Hasbro announces that Adam Redfern has been appointed showrunner of PEPPA PIG, marking an exciting new chapter for the beloved children’s entertainment franchise.

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Hearing Loss Association of America (HLAA) Partners with Hasbro to Celebrate PEPPA PIG Storyline About Hearing Loss

 Together, the organizations will create educational tools and resources to support children and families across the United States Tysons Corner, VA (March 23, 2026) – The Hearing Loss Association of America (HLAA)—the leading consumer organization representing millions of people with, and at risk

Hasbro Celebrates Grand Opening of Midway, Georgia Distribution Center

First U.S. facility fully developed and branded by Hasbro marks major milestone in supply chain innovation and operational efficiency   Midway, GA (March 19, 2026) - Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today celebrated the opening of its new 600,000-square-foot

‘The Game Of Life’ Movie In Works From Amazon MGM, Chernin And Hasbro; Sean Anders Directing And Allan Loeb Writing

Hasbro Entertainment is producing  The Game of Life,  a feature film in development at Amazon MGM Studios based on one of the most iconic and beloved board games in history. Sean Anders is directing the film from a script by Allan Loeb. Hasbro Entertainment’s Zev Foreman will produce alongside

New PEPPA PIG Episodes Mark the Next Chapter of George’s Story

Linear episodes air on Nickelodeon beginning March 23 Press Assets HERE New season 11 episodes of PEPPA PIG premiere in the U.S. on Nickelodeon beginning March 23, 2026, at 10:00am EST, continuing the brand’s newly introduced storyline in which Peppa’s younger brother George is revealed to be

Renegade Game Studios Releases G.I. JOE Heroscape Into Retail

“The perfect blend of G.I. JOE classics and the time-tested Heroscape system!” San Diego, CA – March 16, 2026 – Renegade Game Studios, in collaboration with Hasbro, a leading games, IP and toy company, has launched the YO JOE G.I. JOE Heroscape line into retail channels, which includes a new Battle

Hasbro CEO Chris Cocks on Decoder podcast.

On the latest episode of The Verge's Decoder podcast with Nilay Patel, CEO Chris Cocks shares what he believes is Hasbro’s true superpower:  “What we’re super good at is building a relationship anchored in play, and pretend, and imagination with two, three, four-year-olds up to teenagers — and